Dec 13, 2024 09:56 PM IST
The ‘One BLCK’ membership offers a range of exclusive benefits including food delivery, quick commerce, subscriptions and dining out.
Dec 13, 2024 09:56 PM IST
Online food ordering and delivery company Swiggy India on Wednesday unveiled its new ‘invite only’ premium membership, ‘One BLCK.’ According to the company, the new scheme is designed to cater to customers who demand the highest level of service, speed, and personalised care.
The ‘One BLCK’ membership, which offers a range of exclusive benefits across Swiggy’s various services, including food delivery, quick commerce, and dining out, will be available by invitation only.
“Swiggy One BLCK is the business-class equivalent for our customers, refining key aspects that matter to premium users—speed, reliability, and personalized care. With this launch, we are setting a new benchmark for premium memberships in the industry,” said Phani Kishan, Co-founder and CGO of Swiggy.
Setting it apart from other memberships, One BLCK will bring industry-first benefits and will provide customers with exclusive perks from top brands like Amazon Prime, Hotstar, Hamleys, and Cinepolis.
Notably, as part of its launch initiative, Swiggy will also a complimentary Yatra Prime membership to new One BLCK members.
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